Accelerating innovation in retail & consumer goods

Client:  XRC Ventures (formerly XRC Labs)   |   Role:  Brand Strategist   |   xrcventures.com

I consulted across multiple cohorts of this startup accelerator, guiding startups in developing brand strategies and identities, and designing investor presentations and business plans. Startups I worked with included AI-driven e-commerce platforms like Frenzy and Cherry Pick, as well as logistics ecosystems like Fillogic—businesses that have since scaled significantly or achieved successful exits. I also supported XRC directly by redesigning their website and documenting pitch day events.