EXPLORING UNIQUE SOCIAL ENVIRONMENTS AND THE PEOPLE WHO CREATE THEM
Project: New Worlds | Client: Drury Design | Role: Creative Director, Producer
Communications Agency, Drury Design, wanted to attract more clients that target a millennial consumer audience, but had a portfolio of predominantly corporate B2B work, so I helped create New Worlds as content marketing that established Drury in this new space. New Worlds was an event and series of documentaries that catered to millennial consumers and connected Drury with tastemakers.
I designed the brand, produced/directed the four documentaries, and produced/creative directed the event. The event showcased some of the artists in the documentaries including a music performance from Grammy nominee, Jidenna, and a fashion show from Degen. We also had a photo exhibition, a food truck, and a ceiling art installation.