The Roads Less Traveled
Project: Manhattan Sideways | Role: Creative Director, Brand Strategist | sideways.nyc
Small businesses on the side streets of Manhattan are dying while big box stores on the avenues are growing. Manhattan Sideways is a website that explores the treasures of the side streets and documents each and every place to bring more attention to small businesses. We also produce parties and guide SideWalk adventures around the city as team-building events for clients such as Google and Palantir that generate more business for side street stores.
I lead a team of designers, photographers, event planners, and programmers, as well as design business strategies to expand our brand.