free fitness, mental wellness, and community-building programs

Client: Washington DC’s Mayor’s Office | Project: Organization Rebrand | Role: Creative Director | fitdc3.com

Mayor Muriel Bowser launched FITDC to inspire everyone in the District to maintain a healthy body, mind, and community. I led the evolution of their brand identity and system.

As an adjacent project, we worked with the Department of Parks & Recreation to develop a strategy for promoting the city’s investment in public access to exciting activities and safe spaces to explore, learn, and escape. Our work culminated in developing the slogan, “What We Do For Fun,” and designing a campaign around it.