YOU'RE A GENTLEMAN AND A BALLER
Project: The Rafter Club | Role: Founder, Creative Director | rafterclub.com
Men today are ready to break the mold and wear something different from the same shoe styles that have been around for the past 100 years. Basketball sneakers utilize the latest technologies, create an emotional connection to the consumer, and push creative boundaries in ways less often seen in men's dress shoes. I founded a brand that pulls inspiration from basketball sneakers to innovate the style of dress shoes, while still working with traditional high quality materials that keep the shoes appropriate for any occasion.
I lead a team of graphic designers, photographers, shoe designers, shoemakers, package designers, social media marketers, and manufacturing coordinators.