The Roads Less Traveled
Project: Manhattan Sideways | Role: Creative Director, Brand Strategist | gosideways.nyc
Small businesses on the side streets of Manhattan are dying while big box stores on the avenues are growing. Manhattan Sideways is a website that explores the treasures of the side streets and documents each and every place to bring more attention to small businesses. Manhattan Sideways has grown from a website to multiple books and a podcast series. Sideways also brings customers to small businesses by producing parties, photo exhibitions, and team-building side street excursions for clients such as Google and Palantir.
I led a team of designers, photographers, event planners, and programmers, as well as designed business strategies to expand the brand.
books
events
PHOTO EXHIBITIONS
PODCAST
